Portfolio
Programs and platforms I've led.
Nine programs spanning M&A integration, platform migration, fraud prevention, identity, and enterprise governance — each shown as the problem it solved, my role, what we built, and the result.
01ISP Transformation & Multi-Company Integration
Etisalat (e& Egypt) · Feb 2010 – Apr 2011
M&A IntegrationChallenge
Four newly acquired ISPs — EgyNet, Nile Online, SofiCom, and Internet Egypt — ran on separate infrastructure, creating redundant costs and fragmented operations.
My Role
Program lead directly managing the multimillion-dollar consolidation program.
Solution
Orchestrated a full-stack migration across customer data, core IT business applications, reporting frameworks, and network infrastructure — coordinating 30+ stakeholders across engineering, business applications, data analysis, and executive leadership.
Outcome
Unified operations, eliminated redundant platform overhead, and established scalable infrastructure for market expansion.
02Automated Sampling B2B SaaS Platform
Kantar · May 2016
Platform BuildChallenge
Manual sample allocation limited how quickly survey demand could be routed to third-party respondent partners.
My Role
Spearheaded the design and deployment of the platform end-to-end.
Solution
Built API connections giving third-party demand partners direct, automated access to Kantar's proprietary respondent-matching engine.
Outcome
Expanded market reach, automated inventory fulfillment, and significantly cut manual overhead for sample allocation.
03CCaaS Integration (Zendesk)
Kantar · 2019
CX / SupportChallenge
Fragmented support workflows were slowing resolution times and limiting visibility into customer interactions.
My Role
Led the enterprise integration across core support workflows.
Solution
Integrated Zendesk's Cloud Contact Center as a Service platform with real-time interaction tracking, modernizing agent workflows.
Outcome
Raised customer satisfaction ratings and decreased resolution times.
04Unified Respondent Management Platform Migration
Kantar · 2019 – 2020
Platform MigrationChallenge
Multiple legacy platforms created fragmented respondent management capabilities.
My Role
Program lead responsible for the end-to-end migration and enterprise integrations.
Solution
Unified on the Cint platform plus a custom middleware integration layer bridging Data Warehouse, fraud detection, survey engine, CRM, ERP, and financial systems.
Outcome
Decommissioned costly legacy architectures, unified global respondent data, and established real-time data sync across critical financial and operational tools.
05Affiliate Acquisition Engine Integration (HasOffers)
Kantar · 2020
Growth / AcquisitionChallenge
Affiliate respondent sourcing relied on manual account management across diverse recruitment campaign types.
My Role
Directed the lifecycle development and continuous enhancement of the integration.
Solution
Partnered with user acquisition and affiliate channel managers to automate account management and optimize campaign types via the HasOffers integration.
Outcome
Streamlined affiliate respondent sourcing, improved tracking accuracy, and scaled new acquisition channels.
06Behavioral Biometrics Fraud Prevention Integration (NuDetect)
Kantar · 2021
SecurityChallenge
Bot networks, credential stuffing, and fraudulent profiles threatened payout integrity and data quality.
My Role
Engineered the implementation of Mastercard's NuDetect platform for real-time risk scoring.
Solution
Deployed passive behavioral biometrics — typing speed, device orientation, mouse dynamics — to score user authenticity without adding login friction.
Outcome
Blocked bot networks and account takeovers prior to payout, safeguarding data integrity while keeping the experience frictionless for legitimate respondents.
07Enterprise IAM Modernization (OneLogin)
Kantar · 2022
SecurityChallenge
Millions of respondents needed secure, low-friction access across web, mobile, and desktop applications.
My Role
Managed the cloud-based IAM implementation end-to-end.
Solution
Rolled out OneLogin with enforced MFA, strict access control policies, and SSO via Google, Facebook, and Apple credentials.
Outcome
Streamlined application access for millions of respondents while significantly strengthening platform security and compliance posture.
08Global Loyalty & Rewards Platform Integration (Merit Incentives)
Kantar · 2023
EngagementChallenge
Respondent engagement and retention needed a stronger, more immediate value exchange.
My Role
Architected and delivered the integration end-to-end.
Solution
Built secure API and SSO connections to Merit Incentives' global rewards marketplace, letting respondents authenticate instantly with existing credentials.
Outcome
Elevated respondent engagement and retention through immediate, friction-free reward fulfillment across an extensive global partner catalog.
09Enterprise PMO Governance & Framework Strategy
Kantar · 2024 – 2025
GovernanceChallenge
Inconsistent tools, methodologies, and templates across teams created unpredictable delivery and unclear decision-making.
My Role
Established and enforced enterprise-wide Technical Program Management (TPM) guidelines and governance structures.
Solution
Standardized tools and templates across the software delivery lifecycle, aligned day-to-day execution with business goals, and set up continuous performance monitoring.
Outcome
Reduced program risk, ensured compliance with internal and industry standards, and improved cross-functional delivery speed.